What are Keywords | Finding Keywords

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Keywords are words or phrases that potential customers use to locate information through a search engine like Google, MSN, etc.

While some people distinguish between keywords and key phrases, key phrases are essentially multiple keywords used together in a search engine. For example, a keyword might be “health” and a key phrase might be “health insurance providers”, or “improve your health”.

Many newcomers to internet marketing often ask the following questions. What are Keywords for? And how do I use them? The simple fact is that these are questions with many answers, and different people will tell you different things about the effectiveness and necessity of keywords. But, below are the basics to help you get started.

What are Keywords for? And how do you use them?

Keywords are the words that you assign to your web pages to optimize each page for search engine results. If you are promoting an e-book about “weight loss”, you’ll likely use keywords that someone might input into a search engine to find the information.

So, lets say John Doe is searching for great information about how to lose weight, he might type “how to lose 10 pounds in 10 days” into a search engine. While this key phrase may seem extremely long and unecessary, sometimes it is better to use longer key phrases to target the exact people who are interested in purchasing your product. Not only are the key phrases targeted, it is much more likely that there will be less competition optimized for these key phrases.

You don’t have to optimize each page within your website for only one keyword or phrase. Multiple keywords or phrases can be used, but make sure they are relevant to your content, otherwise, you may never rank highly for those keywords, and in turn lose out on the traffic you could have gotten from these search results otherwise.

You can research how many times per month each keyword, or key phrase, is searched by using the Google Adwords Keyword Tool, or other keyword siggestion tool, but I strongly suggest you check out THIS product to help you narrow down the highly targeted keywords that will generate a ton of sales for you!

Avoiding Keyword Stuffing

Most corporate search engine experts now follow the rule that keywords should always be used in a natural fashion. The fact is, as soon as a website reads like keyword soup, meaning the entire page consists of keywords and doesn’t make much sense to the reader, Google and the best search engines will penalize your site.

To avoid search engine penalties, it is important to distribute your efforts. If you are publishing articles on 10 keywords, why not make 10 separate articles each? It may take more time, or cost more money if you outsource your content, but by doing so you will ensure Google looks upon your work favorably. Also, by distributing keywords across many articles you can greatly increase the amount of traffic you end up getting to your website, or web ads.

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